Tuesday, March 31, 2015


We've seen that Rochester holds its own in the craft beer trend.  But how about the Third Wave of coffee? I obtained my education on the Third Wave of coffee through the amazing local site rocwiki.org.  Apparently, the First Wave represented coffee's spread worldwide (think Folgers.)  The Second Wave took the First Wave to the next level (think Starbucks.)  Now the Third Wave is taking the Second Wave to the next level.  The source of the beans, the growing conditions, the roasting technique, and the brewing method are all taken very seriously.  The flavor profiles are described in the same way as they would be for a fine wine.  Has piddly Rochester jumped on board?

According to RocWiki, the city of Rochester currently has four Third Wave coffeehouses (as well as innumerable independent coffeehouses and cafes which might be considered Second Wave.)  One Third Wave coffeehouse, Joe Bean Coffee Roasters, has received impressive national recognition.  The Daily Meal included Joe Bean on its list of the 50 best coffee shops in the country, and Joe Bean also made a list of 24 U.S. Coffee Shops To Visit Before You Die.  Here is a 3-minute video having a little fun at the expense of the Third Wave of Coffee:


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