Tuesday, June 30, 2015


Upon arrival to the Rochester region five years ago, the sense of community was striking.  The collective emotions that are usually reserved for a small town were quite apparent despite a population approaching 1.1 million.  The metropolitan area exuded a strong awareness of place, and the populace was remarkably engaged.  But can this sensation be quantified, or is it merely an anecdotal observation?

According to 2012 data from the Pew Research Center, Rochester's local newspaper, the Democrat and Chronicle, has the largest market penetration of any newspaper...in the country.  This metric, which measures the percentage of metro area adults reached by print or online in the course of a week, indicated an impressive 75% market penetration.  The nearest competitor was a distant second at 68%.  As far as I know, there is little downside to an educated, knowledgeable group of people.

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