Wednesday, March 30, 2016

The Syracuse Factor

As a lifelong University of Connecticut fan, embracing Syracuse men's basketball was a challenge, but one that I've overcome.  This year's unexpected run to the Final Four has only solidified my position on the bandwagon.  All joking aside, Upstate New York is fortunate to have an entity that provides free advertising nearly every March.  For a region that is often overlooked, having something that reminds the country of our existence can only be viewed as an asset.  Here are a few reasons why Rochesterians should continue to root hard for the Orange:

  • As noted in the past, coach Jim Boeheim is from Lyons, New York.  Lyons, located in Wayne County, is firmly part of the Rochester metro area.
  • While sports teams tend to have a markedly overhyped direct economic impact, it cannot be denied that they help with civic pride and regional branding.  They may also have a harder to measure indirect economic impact by making an area seem more desirable to at least a certain number of people.
  • Despite our governor's fascination with in-state economic competitions, the reality is that during these global times, Rochester is not so much competing with Syracuse and Buffalo as it is with other states and other countries.  A broader view of development and branding makes sense, especially given that the Rochester, Syracuse, and Buffalo Combined Statistical Areas together have about 3.1 million people, i.e. more than 20 states.  Perhaps the regional brand could be "The 2-3 Zone" as in 2 Great Lakes and 3 Underrated Cities.  Okay, maybe not.  Regardless, the growth of Syracuse and Buffalo are perhaps critical for the success of Rochester.
  • It's a good excuse to drink local beer.


1 comment:

  1. hey ! basketball is one of my fvourite sports, i love playing and watching it ! Hope you had a great time playing too , good luck in the future

    ReplyDelete